As the number of hotels increases, market competition becomes increasingly fierce. How to retain customers is particularly important. How can we create a unique and successful hotel? This involves the hotel’s positioning, services provided, unique accommodation facilities, additional culture, etc. Next, let us explore the key elements and practical strategies for creating unique hotels.
Defining “Unique”
To become successful unique hotels, you must realize what is unique and how to plan for uniqueness. You need to consider the hotel’s positioning and try to integrate the hotel’s personality into its facilities and services. You should also understand the customers, and pay attention to their daily consumption habits, age, etc. After all, consumers of different ages have different needs. For example, a parent-child family will focus on the child’s experience.
Creating Unrepeatable Experiences
Here are tips on how to create unique hotels by providing attentive, personalized service.
Provide Thoughtful Service
Have you ever had to check the map on your phone to confirm the hotel location while carrying heavy luggage? This feeling of being in a hurry will affect your travel. Unique hotels focus not only on facilities, room design, and check-in services but also on pre-check-in services.
For example, after guests make a reservation, you can send detailed location navigation on time and arrange pick-ups at the station or airport. It can provide guests with a considerate service experience.
Provide Customized Services
Provide targeted services according to different age groups of consumers. For families with children, you can provide child-friendly facilities and services. Trying to create a parent-child play area in the hotel is a creative hotel idea. For young couples, you can provide special dating experiences, such as photography, and strive to create a romantic atmosphere.
Provide Customized Rooms
A cookie-cutter hotel lacks distinctiveness. You should upgrade the hotel and create unique hotel rooms with different themes. Design an esports room for guests who like to play games, but you need to do a good job of soundproofing because guests may play all night. For guests who like science fiction, you can create a highly technological room, install a bed that imitates a spaceship cabin, and use projection to simulate the vast starry sky.
Unique Hotels
Creative hotel amenities can make your hotel stand out intuitively. To better attract your customers, you can try novel hotel styles, such as shipping containers, dome house tents, and Vintage Trailers.
Shipping Container
Containers are often used to transport goods, but when they are used for accommodation, they are very different. The biggest feature of this modeling material is its low cost and easy transportation. You can flexibly set the number of containers according to needs or the number of people. This also makes it convenient for you to cope with the needs of the market during the off-season and peak season.
Vintage Trailers
Vintage trailers are unique hotel amenities. They are mostly made of metal, with smooth lines and rounded corners, full of the retro flavor of the last century’s industry. The space inside a vintage trailer is limited, and the layout is relatively compact and exquisite. There are usually wooden furniture and retro-style fabric decorations inside. If you like nostalgic style, vintage trailers are worth trying.
Dome House Tent
Have you ever tried living in a dome tent? It is a modern aesthetic. The partially transparent design allows light to enter while allowing you to enjoy the view outside the window. This wide view makes you feel like you are in nature.
Moreover, it is available in a variety of sizes, so whether you are traveling alone or with your family, you can find a suitable size. For example, a dome with a diameter of 6m is suitable for single living, a dome with a diameter of 8m is suitable for double living. And if you are traveling with your family, you can choose a dome with a diameter of 10m.
Integrating into Local Culture
When creating unique hotels, try to connect with customers through activities. You can organize traditional cultural activities, invite local craftsmen to the hotel, and regularly conduct related activities for customers. During the activities, customers can not only experience it firsthand, but more importantly, they can deepen their understanding of local culture. Through this form of activity, customers can deepen their impression of the hotel.
Learn From Famous Unique Hotels Around the World
Now, you know what the characteristics of unique hotels are. This article will also introduce you to 3 famous unique hotels, which will help you learn and refer to them to create your unique hotel amenities.
Hoshinoya Tokyo
Hoshinoya Tokyo is a Japanese luxury hotel chain, with a design deeply inspired by Japanese inns and hot spring culture. The rooms on each floor of the hotel are arranged around the OCHANOMA Lounge, and each floor is like an independent Japanese inn, giving people a rustic and high-end feeling. The hotel focuses on the cultural experience of customers and provides traditional activity courses such as tea ceremony, incense ceremony, and swordsmanship. It allows guests to deeply experience traditional culture when staying there.
Hotel de la Coupole
Hotel de la Coupole is a popular hotel in Vietnam. Its exterior has a strong French style and has three huge and complex dome structures. The hotel has more than 200 rooms, including yellow “superior rooms”, pink “luxury suites” and blue presidential suites, which can meet the needs of different guests. In addition, the hotel also has a wealth of dining and entertainment, such as specialty restaurants and bars.
Sea Cruise Glamping Kumamoto Amakusa
Sea Cruise Glamping Amakusa Kumamoto, located in Japan, is a glamping site with all rooms facing the sea. There are 4 room types, including family rooms with children’s play facilities. The biggest feature of this hotel is the unique dome design, which has high thermal insulation and high light transmittance. The room facilities are complete, including air conditioning and heating facilities.
Conclusion
Creating unique hotels is not a difficult thing. As long as you follow the tips above, from unique hotel positioning, leaving customers with unforgettable experiences, regularly carrying out traditional culture, and other steps. I believe you can occupy a place in the fiercely competitive market. Do you want to try to own a dome hotel? Don’t hesitate to contact Glitzcamp.
