In 2025, the resort industry is at a crossroads. Economic uncertainty, changing traveler preferences, and fierce competition from alternative accommodation options like Airbnb have combined to create a highly dynamic and competitive market.
The marketing solutions of the past no longer apply. Resorts need to be agile, innovative, and data-driven in their marketing. This article dives into 10 effective resort marketing strategies and solutions that fit the reality of 2025.
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10 Effective Resort Marketing Strategies
In this digital age, where information is at your fingertips and consumer expectations continue to evolve, campsites also need an effective resort marketing strategy. How to manage a resort? The following will analyze for you the rise of emerging campsites, the power of social media and influencer marketing, to the personalization of customer experience.
#1 Introducing the Glamping Living Experience
Travel methods are constantly being innovated. More and more tourists are pursuing novelty and comfort, making luxury tent accommodation a popular choice in the tourism market. In a small and simple ordinary tent, you can enjoy the starlight, but you will also be harassed by mosquitoes. But it is different in an exquisite and luxurious tent. You can watch the starry sky with air conditioning and fall asleep peacefully with the sound of insects and stars.
Of course, not all luxury tents have viewing designs. The luxury safari tent is different. This tent has a spacious 24 square meters of interior space. The interior of the tent is also equipped with high-quality furniture and soft and comfortable bedding. The warm layout meets the needs of two people on vacation. The side of the tent can be made of transparent glass or transparent PVC tarpaulin to meet the needs of customers to enjoy nature.
This model attracts many travelers who pursue natural experiences and a high-quality life. This luxury safari tent is undoubtedly a great choice for camping ground merchants to attract them.
#2 Social Media & Content Marketing
Resort marketing adopts a multi-platform differentiated promotion strategy, which is a good choice. Cooperate with overseas travel bloggers to launch the #World’s Most Beautiful Tent Award# transnational co-production challenge. Use Instagram’s story function and TikTok’s co-production special effects to create a global communication boom and attract the attention of international tourists.
Make a series of short plot videos, in which the protagonist receives an invitation letter to a luxury hunting tent with a QR code, and scans the code to start a series of adventure stories. Set interactive options at the end of each episode.
For example, “Go left to explore the secrets of the forest” and “Go right to find surprises by the lake”. Users choose the direction of the plot through comments. Finally, choose to shoot the next episode based on high praise. This highly interactive plot mode allows users to deeply participate in content creation.
Such a resort marketing strategy can distinguish your resort from many other marketing methods. It increases the fun and also brings traffic to the campsite.
#3 Localization & Holiday Marketing
Under the wave of cultural tourism consumption upgrade, tourists are no longer satisfied with standardized tourism services. As a campsite owner, combine resort marketing with culture. Deeply integrate local characteristics with festival celebrations and present them in the form of themed activities and festival packages. This can not only stimulate the enthusiasm of residents to participate, but also attract foreign tourists from afar.
Then we need a venue for activities. The dome tent is perfect. There are no extra pillars inside, which is convenient for everyone to interact, sing and dance during the festival. The space is spacious and can be designed according to the needs of the event. After all, a campsite cannot host only one event. It can also be transformed into practical facilities, such as restaurants, during non-activity time.
#4 Membership and Loyalty Programs
The above resort marketing strategies can help your campsite go out, so what makes a good resort? Membership and loyalty programs are the core means to maintain customer relationships and increase repurchase rates. Through differentiated member benefits, interesting points redemption mechanisms and diversified preferential activities, customers’ consumption enthusiasm can be effectively stimulated.
Set up a ladder-type membership level system and customize exclusive rights and interests. Points can be used to redeem small gifts or deduct part of the room fee, or can be used to redeem accommodation upgrades, dining discount coupons, spa experiences, and special event tickets. Accumulated consumption can give priority to booking hot event spots, exclusive butler services, and birthday check-ins for a luxurious dinner package.
At the same time, seasonally limited activities are also a means of resort marketing. Combine different seasons to launch themed discounts, such as the summer “Cool Summer” event, members can enjoy a 40% discount on packages including water activities. Winter “Warm Winter Gift”, check-in free hot spring experience coupons and hot drink packages. This can continue to maintain members’ attention to the resort and their desire to consume.
#5 Focus on Sustainability and Environmental Practices
At a time when the concept of environmental protection is deeply rooted in people’s hearts, environmental protection is also a part of resort marketing. This type of resort can accurately attract customers with strong environmental awareness. The protection of ecology and the rational use of resources also create a branded image with a strong sense of social responsibility.
The comprehensive use of solar photovoltaic panels to cover public areas and the tops of guest rooms not only meets daily lighting and hot water supply needs, but also reduces carbon emissions. The introduction of intelligent sensing systems automatically adjusts air conditioners and lighting equipment according to the use of guest rooms to avoid energy waste.
Strictly control building materials, give priority to the use of recycled materials and low-energy environmentally friendly building materials, and reduce environmental impact from the source. Luxury tents meet these characteristics very well.
Through resort marketing that highlights green living and sustainable development, resorts can transform environmental advantages into core competitiveness.
#6 Cooperation with Travel Agencies
In the context of the deep integration and development of the tourism industry, the cooperation between resorts and travel agents and travel agencies has become a key marketing strategy.
Customized products can be launched with travel agencies to meet diverse needs. For example, theme routes such as “ecological exploration + luxury tent experience” and “intangible cultural heritage research + special accommodation”. For example, the resort’s Dome tents accommodation is connected with the surrounding natural scenic spots and cultural attractions to design 3-5 days of in-depth travel products.
Online, work with travel agencies to produce short videos and graphic guides, and publish them through the official websites and social media platforms of both parties. Offline, participate in tourism exhibitions and promotion meetings held by travel agencies, set up interactive experience areas, and provide VR panoramic house viewing, special snack tasting and other activities on site.
Establish a data sharing mechanism with travel agencies to analyze customer booking preferences, consumption habits and other information. Create a resort suitable for the target group based on customer age, travel purpose and other data fed back by travel agencies.
The above in-depth cooperation marketing strategy between resorts and travel agencies can not only give full play to the channel and customer source advantages of travel agencies, but also highlight the special services of resorts. The two form a mutually beneficial and win-win marketing ecology.
#7 Creating Unique Resort Themes
The unique resort theme can quickly catch the attention of tourists and become a competitive advantage. Exploring cultural connotations is a good direction. People all over the world always yearn for unique and mysterious cultures. For example, minority theme resorts. Focus on a certain minority culture, such as the Dai people.
From the exterior of the building to the interior decoration, the peacock elements and bamboo weaving crafts with Dai characteristics are integrated. Experience courses such as Dai song and dance teaching, Dai brocade weaving, and elephant foot drum making are offered. Traditional festivals such as the Water Splashing Festival and the Closing Festival are held regularly. Dai-style food is provided to allow tourists to deeply experience the unique charm of the Dai people.
Do you want to try such a resort? Such a marketing strategy for the resort undoubtedly provides a platform for curious people who want to experience it.
#8 Influencer Marketing
In the era of social media, resort marketing can be carried out using social media. It is not just about simply posting beautiful videos and pictures, but also about working with influencers. According to the resort theme and target customer base, combine influencers in different fields to ensure that their fan profiles are highly consistent with the potential customer base.
Content planning focuses on immersive experience, and features special activities with plot videos. Campsite life scenes can be presented through multiple live broadcasts, interspersed with interactions such as raffles and voting.
Establish a long-term cooperation mechanism, sign a quarterly agreement with the top influencers, and release content in stages to gradually deepen the brand impression. At the same time, set up exclusive discount codes, and fans can enjoy discounts when booking with the codes, and influencers can get commissions. A win-win mechanism for all three parties can go long-term.
#9 Providing Customized Travel Planning Services
Providing customized travel planning services to customers is a way that is different from other resort marketing. Resorts can tailor exclusive vacation itineraries by deeply exploring customer interests. For tourists who are keen on food, plan local specialty restaurant check-in routes. Design exciting projects such as jungle hiking, rock climbing and rappelling for adventure enthusiasts.
Develop a fully functional online booking system, supporting itinerary preview, real-time price query, one-click ordering, and other operations. Set up a professional travel consultant team offline to provide one-to-one consulting services. Multilingual support can also be provided to meet the needs of global tourists. You may think this move is too costly, so why not use the power of technology? Daily conversations do not require professional translation, so technology can be used. It is low-cost and efficient.
High-quality services will make customers have a deep impression of your resort, thereby bringing you more repeat customers. Word of mouth is also conducive to forming a brand effect.
#10 Word of Mouth and Social Media Rating Management
Nowadays, people like to share their lives online. Word of mouth and social media ratings directly affect the brand image and customer base of the resort. To build a good reputation, the resort can provide high-quality services. For example, it can give guests a special welcome gift when they check in and give them a customized souvenir when they check out. It is necessary to actively guide customers to share their wonderful experiences on social platforms.
Set up a dedicated team to monitor social media and OTA platform reviews in real time, reply to positive reviews promptly and display them at the top. Respond to negative feedback within 24 hours, apologize sincerely and propose solutions. Continuously improve user experience to form a virtuous cycle of “high-quality service – spread good reviews – attract new customers”.
Conclusion
After reading the above, do you know how to conduct effective resort marketing? From creating an immersive luxury camping experience, leveraging social media and influencer marketing to break the circle, to deepening localized festival activities, building a member loyalty system, to practicing green environmental protection concepts and providing customized travel services, each strategy is closely linked to tourists’ pursuit of personalized and high-quality experiences.
The future of resort marketing is not only a competition of products and services, but also a competition of adaptability. Choose Glitzcamp‘s tents to design camping solutions for you. The modular design of the tent is easy to set up and disassemble, and it is convenient to respond to market needs quickly. Cooperate with Glitzcamp, Glitzcamp will help you continue to innovate and progress with its rich market experience.
