Whether it’s a honeymoon trip for the newlyweds or a family journey on holiday, resorts have always held a place as a special option from the many travel destinations. Resorts not only provide accommodation but also focus on the overall holiday experience and the integration of the environment.
Compared with ordinary hotels, managing a resort is also different. Here we will provide a detailed guide to resort management to help you start your resort business.
What Does Managing a Resort Involve?
Business resorts tend to offer a full range of services, including dining, entertainment, sports, and leisure facilities, allowing guests to enjoy a variety of activities in one place. So they have a more integrated management approach.
Resort management involves overseeing and managing the operation of accommodation, recreation, entertainment, and food services. This combination of management and unique experience is unique in the tourism market, so you should pay more attention to the management of your resort business.
If you’re having some trouble when managing a resort, read on to learn how to manage a resort. It might help!
How to Manage a Resort?
Resorts are usually located in areas of great natural beauty, such as beaches, mountains, or deserts. They offer guests a unique environment and leisure activities. Ordinary hotels, on the other hand, are usually located in city centers or busy business streets and focus more on the basic accommodation needs of their guests.
Next, we will provide the most detailed guidance on how to manage a resort from strategic planning to marketing.
Developing Strategies
Resort as an investment project, you should plan well, which ensures that your business goes smoothly. Start by understanding your target audience, competitors, and industry trends to highlight the uniqueness of your resort business. Develop a detailed business plan, including financial projections, marketing strategy, and operational framework.
Providing Comfortable Accommodation
Guests for vacation usually stay for a few days, weeks, or months in the resort so It is necessary that pay attention to the accommodations. A resort can be described as a luxury upgraded hotel. Therefore, the accommodation you offer should be more comfortable than a hotel and incorporate the character and style of the resort, such as Mediterranean style by the beach, rustic style on a farm, etc.
It is good to invest in glamping tents as resort accommodation options. They can reduce your initial investment costs and are highly flexible to meet your resort theme.
Enhancing Guest Experience
As a businessman, always remember that the customer is God! This means you need to put customer experience first, and it’s a great way to do business. As well as providing rooms fully furnished, there are many ways in which you can enhance the guest holiday experience.
- Keep the resort clean and tidy at all times.
- Maintain the best service attitude.
- Try to fulfill your guests’ requests as much as possible.
Expanding Value-Added Business
Resorts can expand value-added business in a variety of ways to not only increase revenue but also enhance the guest experience. Resorts are usually located in scenic locations, so they can consider services for wedding photo shoots or organizing outdoor weddings, which can attract more people. You can hire professional photographers and event planners or contract out this project to other businesses and enter into a partnership with them.
Some other ways include:
- Adding transport services and souvenir shops to meet the travel and shopping needs of customers.
- Offering guides for visitors without any preparation for traveling.
- Organizing festival activities and developing eco-tourism projects, or partnering with local attractions to offer packages.
Human Resources Management
A great team is the key to the success of a resort. As a manager, you need to recruit service-minded staff. It is also necessary to provide regular training to employees to improve their abilities. You can set up bonuses to motivate staff to keep improving and carry out group activities to enhance team cohesion.
Marketing and Operations Management
You need to conduct regular market research to understand the changing needs of your customers, and then adjust your strategy in time to ensure that the resort keeps up with market trends. You can build a fully functional website and use social media to interact with customers and share great content and customer reviews. These help the resort attract customers and increase awareness.
Successful resorts are more than just providing accommodation; they are a unique and memorable journey. With these strategies, you can make your business resort stand out in the competitive hospitality industry.
Don’ts of Resort Management
But when managing a resort there are also some things it’s best not to do that may affect your long-term resort business.
Lack of Environmental Awareness
Lack of environmental awareness in resorts can lead to damage to brand image and loss of customers. In serious cases, neglecting eco-friendly environmental protection while running a resort may also run afoul of the law. Therefore, adopting energy-saving measures, waste separation, and promoting environmental awareness through publicity and training will contribute to the sustainable development of resorts.
Inadequate Preparation for Response Crisis
Guest safety must come first when managing a resort. Lack of preparation for emergencies such as natural disasters or health crises can affect visitor safety. Both construction materials and household goods should be used to be safe and meet the standards of the material.
Therefore, it is important to have a detailed contingency plan and to conduct regular simulation drills. Arrange patrols by security personnel to ensure that fire escapes are clear and fire-fighting facilities are functioning properly.
Lack of Courage to Make Changes
Unwillingness to change and innovate can lead to missed market opportunities and a gradual decline in the resort’s competition. As customer needs and market trends change, remaining stagnant can make a resort unattractive. Therefore, it is essential to encourage innovation, respond flexibly to market changes, and adjust operational strategies promptly.
Neglecting Technological Updates and Information Construction
Lack of attention to investment in technological updates and information technology facilities can lead to operational inefficiencies, and customer experience can suffer. The lack of modern management systems and online services may inconvenience guests. Therefore, resorts should proactively introduce new technologies, use efficient software, and train staff to enhance service quality and operational efficiency.
The Path to Successful Management
This guide is designed to provide resort managers with a comprehensive set of guiding principles to help you improve your management effectiveness. Successful management of a resort requires strategy, implementation through a variety of approaches, and reflective stocktaking and future planning.
As you begin or continue your resort management path, remember that the key to success is flexibility, innovative development thinking, and the constant pursuit of service excellence. See every challenge as an opportunity for growth, and embrace the future with confidence as you lead your resort to a new chapter.
Please feel free to contact us for further support or information. We look forward to helping and guiding you in starting your glamping business.
