Travelers are now looking for a sense of experience when traveling. They are no longer satisfied with simply setting up a tent and sleeping in the wild. Most tourists hope to enjoy comfortable facilities and thoughtful services while getting close to nature, and it is best if the itinerary arrangement can suit their wishes. This is why boutique camping has become popular.
Based on this market trend, a group of businesses have begun to create boutique camping experiences. This article teaches businesses in detail how to create a boutique camping experience to meet modern consumers’ yearning for high-quality outdoor travel.
Difference Between Boutique Camping and Traditional Camping?
Traditional camping focuses on satisfying campers’ desire to get close to nature, pursue outdoor adventures, and meet short-term living needs. However, boutique camping retains the natural experience and upgrades accommodation facilities. It can better meet the needs of consumers who are pursuing high-quality and personalized travel experiences.
Traditional Camping | Boutique Camping | |
Accommodation | Simple tents need to be built by the campers themselves. Only simple sleeping bags and moisture-proof mats are provided inside. | High-quality, beautifully designed tents. Equipped with a comfortable large bed and private bathroom facilities. |
Supporting Services | Campers are responsible for their own | The camp offers full services. |
Environment | Natural parks, open fields in the suburbs, and unique natural scenery adventure spots | Remote, deep, and beautiful. Seaside cliffs, deep mountain lakes, deep forests, etc. |
Personalized Experience | The activities are relatively simple, such as walking and picnics | A variety of personalized experience projects, such as yoga classes, outdoor photography teaching, hand-made workshops, etc. |
Price Positioning | Suitable for outdoor enthusiasts who are looking for a good budget | The price is higher than traditional camping, and it is targeted at groups that have high requirements for travel quality and are willing to pay a higher price for a unique experience. |
As can be seen from the comparison table above, both have their own advantages. If you are a merchant building boutique camping, how can you effectively attract customers who pursue high quality?
1. Considering Site Selection
Boutique camping sites should be located in areas away from industrial pollution areas and city centers. It is best to have clear streams near the campsite. The campsite can introduce these natural water sources for campers’ daily washing and cooking. Even special water-related experience activities such as fishing and rafting can be developed.
Noise sources such as city noise, airports, and railways should be avoided. The ideal site is in quiet valleys, remote islands, and other areas. For example, Weizhou Island in Beihai, Guangxi. This is very attractive to tourists who pursue high-quality camping experiences.
Although it pursues natural tranquility, it also needs to consider transportation convenience. It should not be too far from the city, preferably a 2-3 hour drive.
It is best to have certain supporting facilities around the campsite. For example, it should be close to a town or village to facilitate the acquisition of daily necessities. This can greatly reduce the cost of obtaining supplies, thereby maximizing the benefits of the campsite.
2. Determining Target Customer Groups
Analyze the needs of different groups and create specific boutique camping according to the target group.
For example, couples usually pay great attention to the creation of a romantic atmosphere. They are eager to enjoy the world of two people and have a private space. For the environment of the camping site, it can be full of romantic elements. Provide couples with independent and private camping areas.
Boutique camping tents can be decorated with warm fairy lights and covered with soft carpets inside. Place a comfortable double sofa bed with exquisite bedding. Set up a small private terrace outside the tent and place tables and chairs.
In addition, when the family travels, parents are most concerned about the safety and entertainment of their children. The camping site can have some parent-child interactive projects so that the whole family can participate. In terms of accommodation, provide a sufficiently spacious and comfortable dome tent.
When creating a boutique camping experience, accurately locate the target customer group and deeply understand their needs. This helps us develop targeted solutions that meet the expectations of different customers.
3. Selecting Tents and Supporting Facilities
In the process of creating a boutique camping experience, luxurious tents, and boutique camping equipment are extremely important. Here are some special tents from Glitzcamp:
- Cocoon House Tent: Its unique shape is like a round cocoon. It adopts a large glass door design, which can provide a good view.
- Boat Shape Cabin House: The design is inspired by the shape of a boat. Visitors feel like they are sailing on the water. This work is very suitable for places near water.
- Birdcage Hotel Tent: It looks like a huge birdcage, and its unique style is eye-catching. It is very suitable for building a tree house in the forest.
- Stretch Tent: It is used in public activity areas. Its flexible stretching characteristics can be adjusted according to the scale of the event and the needs of the venue.
As a business, necessary supporting facilities should be set up around the tents. Independent toilets, shower facilities, small outdoor leisure areas, and other outdoor facilities are the basic requirements of camp boutiques. These supporting facilities meet the campers’ needs for a comfortable and convenient life, making boutique camping worthy of its name.
4. Creating a Leisure Public Area
To create a leisure and entertainment area for boutique camping, the needs of different groups of people must be fully considered. Here are some optional facilities:
- Comfortable Seats and Shaded Areas: Place outdoor sofas, lounge chairs, rocking chairs, coffee tables, etc.
- Dining Facilities: Set up an outdoor kitchen area, equipped with a barbecue grill, stove, and sink, and provide a full range of cooking utensils and tableware. At the same time, we set up a public dining area.
- Children’s Play Facilities: Install common children’s play equipment such as slides, swings, and climbing frames. Set up a sand pool and equip it with various sand play tools.
- Sports and Fitness Facilities: Place several sets of fitness equipment, such as dumbbells, yoga mats, fitness balls, etc.
- Cultural and Entertainment Facilities: Prepare facilities related to activities such as bonfire parties, and equip them with audio equipment.
- Leisure and Game Facilities: Place large chessboards such as outdoor chess, go, and checkers. Some board game props can also be placed.
5. Providing Caring Services
From before the customer arrives at the campsite to after leaving the campsite, the owner should provide good service and leave an impression on the customer. Thus forming a word-of-mouth effect. The following will briefly introduce the services that need to be provided to you according to the timeline.
- Booking and Consulting Services: Set up a professional customer service team to answer questions from potential campers at any time. Build or enter a simple and easy-to-use online booking platform.
- Arrival and Reception Services:Hand out welcome drinks to guests to help them relieve travel fatigue. At the same time, arrange special personnel to help guests carry their luggage to the reserved tents. Introduce the location of the public areas in the campsite. Give guests a campsite map and activity schedule to facilitate guests to arrange activities independently.
6. Providing Special Experience Projects in Combination with Culture
Boutique camping can create special experience projects around nature education, outdoor sports, culture and food. Plant science introduces knowledge about special plants. Outdoor sports include hiking, mountaineering and other projects. In terms of culture and food, traditional handicraft activities are organized. At the same time, local specialties are provided for customers to taste.
All of this is based on the choice of camping sites. So choose different activities according to the characteristics of the camping sites.
7. Safety Management
Don’t forget safety management while having fun. Owners need to conduct facility safety inspections and conduct comprehensive inspections of the tent structure stability, water and electricity lines, and entertainment facilities every day.
At the same time, emergency response plans should be formulated for fires, bad weather, and other emergencies. Once an accident occurs, they can respond quickly to protect the lives and property of campers.
8. Building and Promoting Brands
To promote your own boutique camping brand, photography is essential. You can add this expense to your budget. Arrange professional photographers to capture the wonderful moments of the tents and fun activities in the camp, and make promotional photos and videos.
Online, use social media platforms and travel websites to advertise. Offline, participate in travel exhibitions, and cooperate with travel agencies. Take a two-pronged approach online and offline to expand brand influence and attract more tourists to experience it.
The Future of Boutique Camping
The above introduces you to how to build a boutique camping business. From campsite site selection to safety tips to campsite promotion, etc. I hope this article can give you some inspiration.
If you have more questions about building a boutique camping business, you can consult the expert – Glitzcamp for free. We are a business that specializes in building camping businesses for owners. We can highly customize products, plan campsites for you, and save costs.
