With the rise of the glamping model, operating a successful glamping resort business has become a new choice for many investors. However, it is not easy to stand out in this highly competitive market. From site selection to operation, every link needs to be carefully planned and executed. This article will discuss how to successfully operate a glamping resort business and provide practical advice and strategies.
Step 1. Analyze the Market for Glamping Resort Business
To enter the glamping market, you first need to accurately identify your target customer group and keep up with market demand and trends. Also, it is necessary to create a unique resort business brand using a differentiated strategy.
Analysis of Target Markets
Different customer groups have different needs. Which type of customers do you need to attract, families, couples, individual explorers, or adults seeking relaxation? Here are some brief analyses of different customer groups for your reference.
Family Customers: Family customers value parent-child interaction. Parents hope that their children can learn new knowledge during the trip.
Couple Customers: Couple customers will pursue a more romantic and private atmosphere. They tend to choose glamping locations with unique styles and characteristics to create unforgettable memories.
Individual Explorers: Individual explorers pursue challenges and hope to experience different adventure activities on a glamping trip. Although traveling as an individual, they are also eager to meet like-minded friends during the trip.
Adults Seeking Relaxation: They value the luxury and comfort of accommodation. Also, they will pay attention to health activities such as yoga and hope to improve their physical and mental health during the trip.
Competitor Analysis
On the market, there are already some well-known glamping resort brands that have taken the lead, such as “Under Canvas” in the United States. Their target customers mainly include tourists who pursue high-quality camping experiences, outdoor adventure enthusiasts, family travelers, corporate groups, and social event organizers.
To meet different customers’ needs, Under Canvas provides exquisite accommodation facilities and rich outdoor activities. Therefore, to better manage your resort business, you need to deeply analyze your outstanding competitors and learn from their pros and cons.
Step2. Plan a Good Glamping Resort Site
When planning a desirable glamping resort business, selecting an ideal location is the second most important step. This affects the first impression of tourists and directly affects the overall experience and value of the resort.
Location Considerations
When choosing a resort business site, you need to consider natural resources, transportation convenience, and infrastructure completeness.
Natural Resources: The beauty of natural landscapes is the core factor in attracting tourists. Choosing a place surrounded by magnificent mountains, clear lakes or vast grasslands can provide tourists with both visual and spiritual enjoyment.
Transportation Convenience: A convenient transportation network can make it easy for tourists to arrive and reduce the inconvenience during the journey. For example, you need to choose a place with public transportation nearby or a place where there are roads for self-driving tours.
Infrastructure Completeness: The degree of surrounding electricity and water power is also an important factor in evaluating the site selection. It is directly related to the daily operation of the resort.
Site Layout Planning
Dividing your business resort into different functional areas can promote the overall operational efficiency of the resort and the satisfaction of tourists. For example, you can divide it into the accommodation area, the recreation area, and the dining area.
Accommodation Area: You should plan an accommodation area to place glamping tents. It should be noted that the accommodation area should be planned in an area with good viewing and ventilation conditions.
Recreation Area: Plan an entertainment area and install corresponding activity facilities according to the activities you want to provide. For example, if you want to provide outdoor yoga activities, you can install a yoga platform in the activity area.
Dining Area: You also can set up an outdoor dining area to provide food. The dining area should provide a variety of food options, including local specialties and international cuisine.
Looking for Professional Help
Planning a business resort is a complex and detailed process that requires a lot of considerations. If you feel overwhelmed, consider looking for the help of a professional team, like the Glitzcamp team.
Our team will assess the potential of your land and consider a variety of factors to ensure it is the best place for your resort business. We focus on selecting the ideal site, planning the layout, and creating a realistic budget to help you build your business resort. We have extensive experience and have completed hundreds of projects. The following picture is one of the projects we have completed.
Step 3. Design Accommodation
In the glamping resort business, well-designed accommodation products are the key to attracting tourists. Providing a variety of accommodation options and creating comfortable glamping tents can make tourists enjoy a unique accommodation experience in the resort.
Provide a Diverse Range of Glamping Tents Options
For single travelers, you can build a simple single-person tent. Our basic safari tents are very suitable for singles and they have a zipper door design that ensures privacy.
For couples, you can build a double tent with a terrace. Our luxury safari tent is equipped with a large terrace for couples to share a candlelight dinner under the stars and has 24㎡ indoor spaces which is enough for two people living.
For family travelers, you can provide a spacious luxury family tent. We launched the lite safari tents, which have a spacious space and separate bedroom and living room areas, making them very suitable for family living.
Arrange the Interior Facilities of Glamping Tents
You can install many indoor living facilities in the glamping tent, such as furniture (bedding, stools, tables), bathrooms, cooling and heating equipment, lighting facilities, and power sockets. Installing these internal facilities will undoubtedly greatly increase the satisfaction of customers, thereby improving the attractiveness of the campsite and the retention rate of customers.
But if you don’t know how to choose the most suitable tent and arrange the internal facilities reasonably for your resort business, you can contact Glitzcamp and we will help you to built your resort.
Step 4. Provide Outdoor Activities and Services
When planning a successful resort business, offering a wide variety of outdoor activities and personalized service is necessary.
Provide a Wide Variety of Outdoor Activities
To enrich the glamping life of tourists, you can provide a variety of outdoor activities. For example, you can organize barbecues and bonfire parties. Or you can offer special activities according to seasonal changes and local characteristics, such as skiing in winter and rafting in summer. Moreover, for family tourists, you can also launch parent-child activities, such as parent-child cooking activities.
Provide Special Services
What’s more, you can offer a variety of special services to attract customers. For example, in terms of catering services, you can provide local food and let tourists experience the local customs and culture. At the same time, you can also provide professional tour guide services to introduce local culture and history to tourists. Furthermore, you can invite local craftsmen to teach tourists how to make special handicrafts on-site.
Step 5. Conduct Promotional Activities
Promotions can stimulate the interest of potential customers and convert them into actual bookings, for laying a solid foundation for the long-term development of the resort.
Online Promotion
You can create an official website as the core platform for your brand display and booking. At the same time, you can open official accounts on social media platforms and regularly publish high-quality pictures and videos to show the unique charm and luxury experience of your resort. Also, you can invite well-known travel bloggers, photographers, and journalists to conduct on-site experiences and use their influence to expand brand exposure.
Offline Promotion
In terms of offline promotion, you can focus on cross-border cooperation and offline advertising. For example, you can work with well-known travel companies to design and promote travel packages that include glamping trips. Also, you can distribute exquisite flyers in crowded areas such as commercial centers, to directly reach the target customer group. Besides, you can also place advertisements in high-traffic areas such as high-end shopping malls or subways.
Conclusion
After exploring the various aspects of running a glamping resort business, we hope that you can learn some practical knowledge from it and have a general idea of the resort business plan. We understand that running such a glamping resort that combines natural beauty, high-end facilities, and excellent services from scratch may be a complex and challenging task. Therefore, if you need any help in building a business resort, we sincerely invite you to contact us.
